Why PR?
Once upon a time there was a business, a really good business. The trouble was it was competing against a lot of other really good businesses and struggling to get heard as the other businesses were hogging all the limelight.
One day it was told the other really good businesses were using public relations to get their message across. What on earth was public relations (PR) it wondered?
PR has the power to reach audiences in a credible way, giving companies, brands, and charities the platform they need to shine and grow.
In addition to being promoters and storytellers, helping to set you apart from your competitors, PR also acts as a protector of reputations. We like to call ourselves undercover firefighters, preventing an issue that starts to spark from becoming an uncontrollable fire and crisis.
What we do
Purely Public Relations is an independent consumer, corporate, and B2B communications agency that provides external and internal communications services all under one roof.
Our passion and mission is to see your business, brand or charity prosper and grow by creating communications plans that can become an integrated part of your overall business or marketing plan.
Not only can we provide fresh strategic insight and highlight new perspectives you hadn’t thought of, we are also experts in storytelling. We believe every organisation has a story worth telling but for people to hear and talk about that story it has to be told in the right way. We use the power of words, pictures, audio, and film to create and shape conversations to get your stakeholders such as customers, staff, the media, suppliers, policymakers, and communities talking about you.
We strive to develop the most exciting and creative ideas and strategies for our clients. Public relations is so much more than just press releases and we will never churn these out and hope for the best.
Our values
Our principles and values shape our culture, steer our work, and support our relationships with the media, clients, suppliers, and staff;
- Teamwork makes the dream work where you can view us as an extension of your team
- Openness and honesty and will tell you if your PR vision or strategy needs tweaking and help find a solution to make it the best it can be
- Financial flexibility so you don’t always have to work with us on a monthly retainer
- Start-ups, innovators, and those willing to challenge the status quo
- Quality not quantity especially when it comes to media coverage
- Doing the right thing and looking after our people, the environment, and communities we operate in. The charity we support is Mind Over Cancer
Meet the team
Sarah Henderson
Managing Director
Sarah loves: Robbie Williams and Formula 1
Sarah hates: Snakes and sprouts
From royalty to rockstars, to charities, FMCG, retail, health, and manufacturing, our Managing Director Sarah Henderson has been there and done that in 20+ years of working in the PR and communications industry.
After graduating with a BA Honours in Public Relations, Sarah has worked for some of the biggest high-profile brands at PR agencies across London and Sussex, such as TK Maxx, Homesense, Warburtons, Little Tikes, and Johnson & Johnson. She has also been part of in-house PR teams for some of Britain’s best-loved and well-respected businesses such as the John Lewis Partnership, Costa Coffee, Nuffield Health, and Premier Foods.
For half of Sarah’s career, she worked in the charity sector, working with King Charles III at The Prince’s Trust and Teenage Cancer Trust. While at Teenage Cancer Trust, Sarah worked with some of the world’s most famous musicians and comedians, as part of the charity’s annual fundraising shows at the Royal Albert Hall. And experienced a story (Stephen Sutton) becoming a global and viral sensation, putting a small UK charity in the world’s media spotlight, raising millions and half its annual income in three weeks.
In 2024, Sarah launched her PR firm Purely Public Relations.